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- š³ Daily Edition: New ATH for Bitcoin as Biggest Token Launch Approaches
š³ Daily Edition: New ATH for Bitcoin as Biggest Token Launch Approaches
Will pump.fun be able to echo Hyperliquid's success with their token, or will it fall flat?

With Bitcoin briefly touching $112k today weāve officially broken the previous all-time high, however Iām not sure we can really call it that given it hit only $150 higher than the previous ATH. The strength however is certainly encouraging, and it doesnāt look like itās ready to stop any time soon. Weāve also seen some life in Ethereum, prompting the market to once again pay attention to Ethereum treasury company Sharplink Gaming (SBET), headed up by founder and CEO of ConsenSys Joseph Lubin. After the announcement of their shift to an ETH strategy the stock hit highs of $120, it quickly dropped to as low as $8 as investors realized the financing for this endeavor would come from the sale of freshly-issued shares. It now trades at $18 with a market cap of $1.1B which puts it at parity with Solana memecoin Fartcoin, but Iām not sure if that says more about SBET or Fartcoin.

Pump.fun has now also officially confirmed the launch of their ICO this Saturday, with the details of the raise matching what we reported in Mondayās Beluga Brief. Their announcement today emphasized their plan to compete with major streaming platforms, primarily Twitch and Kick, by rewarding content creators in an outsized manner. Rumors are also circulating that theyāll be using 25% of platform revenue for token buybacks, linking platform success to token success. Iām unsure how long a rewards system predicated on coins associated with streams can really last, but a fresh $600M warchest on top of the $800M in revenue theyāve already done can go a long way. Keep an eye on BONK and its ecosystem as the ICO goes live, as for the first itme this week their token launchpad actually passed pump.fun in total coin graduations. Crypto is in the public mind more than itās ever been, and now is the time to push for normie adoption on our largest apps.

Incredible promo video from pump.fun, crypto is finally stepping up its marketing game
the moment youāve all been waiting for
$PUMP is launching through an Initial Coin Offering on Saturday, July 12th.
airdrop coming soon.
our plan is to Kill Facebook, TikTok, and Twitch. On Solana.
learn more about $PUMP and how to get involved š
ā pump.fun (@pumpdotfun)
2:01 PM ⢠Jul 9, 2025

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